A retail promotion calendar is a strategic tool for planning and managing promotions throughout the year. By aligning promotions with key dates, such as holidays and seasonal events, it helps retailers deliver timely offers that engage customers. This calendar not only schedules promotions but plays a crucial role in effective promotion management, ensuring each offer fits within broader marketing goals and budget considerations.
Using a well-planned retail promotion calendar strengthens promotion management by keeping all promotional efforts aligned, relevant, and impactful.
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