Large Grocery Chain: System Support for Promotions
A highly promotional top 50 grocer realized historical promotional data was presenting challenges across the business. Team members struggled to get clear customer demand insights and make data-informed decisions.
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COGNIRA’S IMPLEMENTATION APPROACH
Impact of promotions on historical sales data makes it difficult understand true demand drivers.
Departments across the company are working to understand what is baseline demand.
Noisy view of customer demand impacts decisions in merchandising, pricing, space, supply chain and other areas.
A UNIQUE SOLUTION
Improved cross-team productivity.
Increased promotional sales by 1-6%
Reduced over and under-stocks by leveraging cleaner data as basis for inventory management.
LASTING IMPACT
Improved efficiencies, reducing system interventions by 10-20%
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