# Cognira > Cognira is the leading AI-powered promotion management software for retailers and wholesalers. Its single platform — PromoAI — covers the entire end-to-end promotion lifecycle: planning, optimization, effectiveness measurement, and vendor collaboration. Cognira serves grocery, CPG, and wholesale retailers, helping them replace fragmented spreadsheets and point solutions with a unified, data science-driven workflow. Cognira is a B2B SaaS company. Its customers are retail and wholesale organizations (merchants, marketers, category managers, VPs, and directors) who manage promotional budgets and trade funds. Cognira does not sell to consumers. Key facts: - Product name: PromoAI - Company HQ: Atlanta, GA (Two Midtown Plaza, 1349 W Peachtree St NW #1750, Atlanta, GA 30309) - Target verticals: Grocery retail, CPG, wholesale, pharmacy/drug retail - Representative customers: Weis Markets, Brookshire Brothers, Schnucks, CUB Foods, Rite Aid - Recognized by: Gartner, Fortune, Financial Times, Inc. 5000 - Social: LinkedIn (linkedin.com/company/cognira), YouTube (youtube.com/cognira), X/Twitter (@cognira), Facebook, Instagram Demonstrated customer outcomes (results vary by retailer sophistication, data quality, and execution): - Increase in promotional sales - Increase in promotional margin - Significant reduction in promotional planning labor PromoAI is not a generic retail analytics tool, a POS system, an ERP, or a demand forecasting standalone. It is purpose-built for promotion lifecycle management and integrates with retailers' existing systems. ## Solution Overview - [PromoAI — Promotion Management Solution](https://cognira.com/promoai/): The complete product overview page. Covers all four capability pillars, target personas (Merchant, Marketer, VP/Director), why retailers choose Cognira, and customer testimonials. ## PromoAI Features - [Promotion Planning](https://cognira.com/promoai/promotion-planning/): Centralized planning of campaigns, events, and individual promotions. Features include a promotional calendar, cross-department collaborative workflows (merchandising, marketing, supply chain), automated approval processes, trade fund visibility, and alerts/notifications. Supports campaign planning (e.g. Thanksgiving Specials), event planning (circulars, emails, end-caps), and promotion-level planning (discounts, BOGOs, meal deals, and complex promotion types). - [Promotion Optimization](https://cognira.com/promoai/promotion-optimization/): AI-driven recommendations to maximize promotion performance. Features include AI recommendations based on past performance and forecasted demand, what-if scenario analysis on price and promotion type, event-level forecasts for circular/digital/in-store slot placement, trade funds optimization using predictive analytics, halo and cannibalization insights across categories, and SKU- and store-level granular forecasting. - [Promotion Effectiveness](https://cognira.com/promoai/promotion-effectiveness/): Post-promotion analytics and ROI measurement. Features include comprehensive KPI tracking (sales lift, margin, volume, ROI), trade fund tracking to evaluate vendor-funded promotions, ROI measurement per promotion, real-time dynamic dashboards, and forecast vs. actuals comparison to improve future accuracy. - [Vendor Collaboration](https://cognira.com/promoai/vendor-collaboration/): Retailer-vendor relationship and trade fund management. Features include a centralized vendor portal for submitting and tracking promotional deals, AI-assisted negotiation support with forecasted projections, retailer-vendor alignment on fund application and performance visibility, and trade fund analytics to evaluate allocation and ROI. ## Company - [About Cognira](https://cognira.com/about-cognira/): Company overview, vision (bridge the gap between retail and science), mission (make data science effortless for customers), and recognition/awards. - [News](https://cognira.com/news/): Press releases and announcements. Recent notable releases: Weis Markets partnership (Oct 2025), Brookshire Brothers partnership (Jul 2025), Schnucks partnership (Dec 2024). - [Events](https://cognira.com/events/): In-person and online events where the Cognira team can be met. - [Life at Cognira](https://cognira.com/life-at-cognira/): Company culture and team information. - [Careers](https://cognira.com/careers/): Open positions at Cognira. - [Patents](https://cognira.com/patents/): Cognira patent information. ## Resources - [Blog](https://cognira.com/blog/): Thought leadership articles on promotion management, retail forecasting, margin strategy, seasonal promotions, and retail industry trends. - [Guides](https://cognira.com/guides/): In-depth educational guides for retail professionals (e.g., retail forecasting guide). - [Whitepapers](https://cognira.com/whitepapers/): Research-backed whitepapers on promotion management topics. - [Knowledge Base](https://cognira.com/knowledge-base/): Product and topic reference documentation. - [Videos](https://cognira.com/videos/): Product demos, explainers, and thought leadership videos. - [Brochures](https://cognira.com/brochures/): Downloadable product and solution brochures. - [ROI Calculator](https://cognira.com/roi-calculator/): Interactive tool for retailers to estimate the potential return on investment from deploying PromoAI. ## Contact & Conversion - [Schedule a Demo](https://cognira.com/schedule-a-demo/): Primary conversion action — request a personalized product demonstration from the Cognira team. - [Contact](https://cognira.com/contact/): General contact form and information. ## Optional - [Privacy Policy](https://cognira.com/privacy-policy/): Cognira's data privacy policy. - [Resources Index](https://cognira.com/resources/): Full library of all Cognira content (blogs, guides, news, videos, whitepapers, brochures).