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Promotion management is a powerful business strategy that can greatly impact a business’s success. However, many retailers face difficulties in effectively managing promotion strategies from planning to implementation. Historically, retailers struggled to promote the right products at the right time and price points. The rise of omnichannel strategies has further added complexity by emphasizing
Cognira’s Promotion Advisor Optimize promotions with AI-powered recommendations Accurate insights and recommendations to reach business goals It can be difficult to plan your next promotion when you don’t have accurate insights into how your promotion will perform. Our what-if tool is designed to provide intelligent, prescriptive recommendations to reach your desired goals around sales, quantity,
Over the past decade, the retail industry has faced more changes and obstacles than it has in the entire previous century. While retailers are recovering from the supply chain disruptions caused by COVID-19, they are now grappling with the impact of rising inflation on their businesses. This has created a crisis for retailers and consumers
Cognira’s Promotion Analyzer Learn from past performance to drive future success Make smarter, data-informed decisions Rather than relying on multiple spreadsheets to review promotion performance, switch to a single solution that leverages powerful machine learning models. Our Promo Analyzer module gives you deeper and more accurate insights into how your promotions performed. Table of Contents
Merchant & Marketing Perspective Collaboration exists all around us. It serves as a way for people to work together under a shared purpose or goal. When groups effectively collaborate, processes are improved, communication is enhanced, and results are achieved. Within the retail space, collaboration is essential for all business functions including Supply Chain, Operations, and
Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion. Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies that will support the
Cognira’s Promotion Planner Collaboratively plan in a single streamlined solution Bringing all promotion planning under a collective roof Planning promotions isn’t easy and is arguably one of the most difficult tasks to manage for retailers. Our Promo Planner module supports strategic planning with flexible and configurable workflows for managing promotions both internally and externally.
ChatGPT VS Retail Expert Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching
Retail media networks (RMNs) have dominated the digital advertising space over the past two years. In fact, eMarketer projects the market will reach $55.3 billion by 2024! Why the sudden interest? RMNs are proving to be an exceptional strategy for third-party brands because of their VIP access to retailers’ first-party customer data. This allows
Why Integrating Weather-Driven Demand Analytics with Promotion Management can improve Retailer’s Bottom Line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day, the food and drinks we consume, and
The Power of Promotion Management: Driving Retail Success
Rising Above Inflation – How Retailers Can Leverage Promotions to Attract and Retain Customers
The Impact Collaborative Planning Has on Promotion Performance
Mastering the Art of Retail Promotion Planning
ChatGPT VS Retail Expert
Founded by experienced data scientists and retail experts, Cognira is the leading artificial intelligence solutions provider.