Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion.    Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies that will support the

ChatGPT VS Retail Expert Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective.   Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching

Retail media networks (RMNs) have dominated the digital advertising space over the past two years. In fact, eMarketer projects the market will reach $55.3 billion by 2024!   Why the sudden interest? RMNs are proving to be an exceptional strategy for third-party brands because of their VIP access to retailers’ first-party customer data. This allows

Why Integrating Weather-Driven Demand Analytics with Promotion Management can improve Retailer’s Bottom Line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day, the food and drinks we consume, and

A retail buzz phrase we heard and read often in 2022 was, “The future of retail is here”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs. With tier-1 businesses paving the future, retailers feel the pressure of

Choosing the Right Solution for your Retail Business When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently. Throughout this blog, discover the

Targeted Promotions — Transforming The Shopping Experience Targeted promotions have proven to be a game-changer for the shopping experience, impacting both customers and retailers alike.   When targeted promotions are executed successfully, retailers can expect to influence shopping behavior, increase sales, and create more lifetime loyal customers.   According to Forbes, “About 91% of consumers

How to effectively optimize promotions Promotions are a persuasive strategy to drive sales and the overall bottom line. Despite how powerful promotions can be for a business’s success, most retailers struggle with promotion management from inception to execution. Historically, retailers found it challenging to promote the right items, at the right time, using the right

Redefining the Retail Merchant Role when Planning Promotions A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim.    As data continues to evolve, stores continue to grow in size, and customers