Color is the visual language of our brand.

The primary, secondary, and accent colors detailed in this section work together to create a unified, recognizable visual identity that resonates with our audience.

Primary Color Palette

Cognira Primary Blue

#006DB7

60%

#006DB7

40%

#3699DC

30%

#5EADE3

20%

#006DB7

Secondary Orange

#FFAC40

60%

#EA9629

40%

#FFC477

30%

#FFCD8B

20%

#F9F2EB

Dark Gray

#006DB7

60%

#909090

40%

#C7C7C7

30%

#DADADA

20%

#EDEDED

Secondary Color Palette

The extended color palette adds more flexibility to the brand’s visual identity while maintaining consistency. It includes a Green accent alongside the Primary Cognira Blue, Secondary Orange, and Dark Gray. Different opacity levels (60%, 40%, 30%, and 20%) ensure adaptability for various design needs, from digital to print.