Day: July 18, 2022

Evolution of Grocery Promotions | Targeted Promotions Series – Part 3

Part two in the evolution of grocery promotions explored some of the recent trends that have been influenced by the dramatic changes in customer behavior and how grocers can protect their customer and vendor relations. Of particular interest was the radical shift towards e-commerce, hastened by the Covid-19 pandemic. What

July 18, 2022

Promotion management solution — Transforming the promotion process

Promotions play a pivotal role in the success of a product. When promotion management is done strategically, retailers can expect a positive demand shift. According to retailmenot, promotions trigger in-store and online purchases by 89-91%. What are promotions? A promotion is a specific tactic within the marketing mix used by retailers

July 18, 2022