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Resources

Explore expert insights, news, and in-depth guides on retail promotions, AI-driven strategies, and data-driven decision-making.  Our resources help you stay ahead in an evolving market.

Latest release

Mastering the vendor-funded margin equation

Executive Brief Mastering the vendor-funded margin equation This brief explores how leading retailers are improving profitability by transforming vendor-funded promotions through greater visibility, stronger collaboration, and smarter trade fund management....

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Mastering the vendor-funded margin equation

Promotion effectiveness: The complete guide for modern retailers

Change management and user adoption

Beyond the interface: How Cora is changing promotion planning

Brookshire Brothers successfully deploys Cognira’s PromoAI to manage their promotions 

Retail promotion management software in 2026: What real adoption looks like

Beyond the dashboard: the insight to action gap

Meet Cora: Cognira’s AI agent for smarter promotion planning

AI and its impact on engineering

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Knowledge Base

Discover Cognira's knowledge base, your guide to understand promotions and retail technology

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