Retail Promotions- A Key Strategy for Sustaining Customer Retention- cover

Retail Promotions: A Key Strategy for Sustaining Customer Retention

In the dynamic realm of retail, promotions have become a crucial element for retailers aiming not only to boost immediate sales but also to fortify their customer retention.  A staggering 81% of consumers express a stronger inclination to make a purchase when enticed by a promotion. This shift in consumer behavior underscores the pivotal role