The secret to front-page deals: Why your weekly ad’s front page drives the strongest sales impact
Introduction Every week, retailers compete for one thing: attention.And nothing captures shopper attention quite like the front page of a weekly ad. It’s prime real estate, setting the stage for purchases, whether online or in-store. But here’s the truth: Most front-page deals aren’t selected strategically. They’re chosen based on habit,
February 10, 2026