Margin erosion in seasonal promotions, and how to avoid it
Key takeaways Margin erosion is preventable with proper planning. Focus on high-margin, high-demand items that drive traffic and basket growth. Leverage data, AI, and predictive analytics to guide decisions. Optimize discount depth using price elasticity insights. Monitor real metrics: margin per transaction, ROI, halo sales, incremental lift. Introduction Seasonal
February 17, 2026