Meet Cognira in New York City at NRF 2027: Retail’s Big Show 2026 | January 10–12, 2027 | Request a meeting
Executive Brief Turning retail advertising into a competitive advantage This executive brief explores how retailers can turn advertising and promotional planning into a competitive advantage through better coordination and visibility. Overlapping events, supplier commitments, and disconnected teams make it difficult to align advertising plans, maintain consistent execution, and measure commercial
Executive Brief From forecast to decision: Turning uncertainty into margin control This executive brief explores how retailers can move beyond static forecasting to make more confident, margin-focused decisions in an increasingly uncertain market. Changing demand, shifting promotional conditions, and competing business priorities make it difficult to predict outcomes and act
Executive Brief The path to modern promotion management This brief explores how leading retailers are modernizing promotion management by integrating advanced capabilities directly into existing legacy systems, data, and workflows. Fragmented integrations create isolated data silos, duplicate operational effort, and significantly delay time to value. Retailers that coordinate seamless system
Executive Brief Mastering the vendor-funded margin equation This brief explores how leading retailers are improving profitability by transforming vendor-funded promotions through greater visibility, stronger collaboration, and smarter trade fund management. Fragmented processes make it difficult to recover vendor funding, negotiate effectively, and execute promotions with confidence. Retailers that modernize trade
Executive Brief Beyond the dashboard: the insight to action gap Retailers have spent the last decade building better dashboards, better forecasts, and better models. And yet most promotional decisions are still made the same way: a person reads a report, calls a meeting, waits for alignment, and acts days or
Executive Brief From intuition to intelligence For decades, experienced merchants and marketers made promotional decisions by instinct, refined through pattern recognition, vendor relationships, and hard-won market intuition. That instinct was valuable when data was scarce and competitors moved slowly. Neither condition holds today. In a market defined by margin compression,
Executive Brief The promotional profitability paradox Promotional budgets have grown steadily year over year. So has the gap between what companies invest and what they actually get back. Incremental lift is flat or declining. Post-event analysis confirms what many already suspect: a significant share of promotional spend generates little to
Executive Brief The future of price & promotion This brief explores how leading retailers are responding to increasing complexity in price and promotion by closing long-standing gaps between systems, teams, and decision-making processes. With fragmented workflows, aligning merchandising, marketing, and vendor teams becomes critical to maintaining control and competitiveness. Retailers
