Meet Cognira in Las Vegas at Groceryshop 2026 | September 22 – 24 2026 | Request a meeting
Executive Brief Mastering the vendor-funded margin equation This brief explores how leading retailers are improving profitability by transforming vendor-funded promotions through greater visibility, stronger collaboration, and smarter trade fund management. Fragmented processes make it difficult to recover vendor funding, negotiate effectively, and execute promotions with confidence. Retailers that modernize trade
Executive Brief Beyond the dashboard: the insight to action gap Retailers have spent the last decade building better dashboards, better forecasts, and better models. And yet most promotional decisions are still made the same way: a person reads a report, calls a meeting, waits for alignment, and acts days or
Executive Brief From intuition to intelligence For decades, experienced merchants and marketers made promotional decisions by instinct, refined through pattern recognition, vendor relationships, and hard-won market intuition. That instinct was valuable when data was scarce and competitors moved slowly. Neither condition holds today. In a market defined by margin compression,
Executive Brief The promotional profitability paradox Promotional budgets have grown steadily year over year. So has the gap between what companies invest and what they actually get back. Incremental lift is flat or declining. Post-event analysis confirms what many already suspect: a significant share of promotional spend generates little to
Executive Brief The future of price & promotion This brief explores how leading retailers are responding to increasing complexity in price and promotion by closing long-standing gaps between systems, teams, and decision-making processes. With fragmented workflows, aligning merchandising, marketing, and vendor teams becomes critical to maintaining control and competitiveness. Retailers
