Part two in the evolution of grocery promotions explored some of the recent trends that have been influenced by the dramatic changes in customer behavior and how grocers can protect their customer and vendor relations. Of particular interest was the radical shift towards e-commerce, hastened by the Covid-19 pandemic. What
Part one in the evolution of grocery promotions examined the history of targeted marketing and product promotions and some recent industry trends that are important to the future direction of promotions. Throughout part two, discover recent trends that have been influenced by the dramatic changes in customer behavior. We will discuss
This paper will be distributed into a 3-part series. Throughout the paper, retail promotions will be defined as a persuasive marketing strategy to drive near-term sales. To be more specific, the focus will be on targeting product-based promotions. These promotions should tie into or align with broader marketing initiatives, and
