No two retailers run promotions the same way

Building flexible enterprise software for retailers means recognizing that no two promotion processes are exactly alike. The challenge is accommodating those differences without multiplying codebases or compromising product consistency.

In Volume 5 of our Expert Insights Series, Abir Abdelmoumen, Backend Engineering Manager, explores how configuration can make flexibility a core part of product design. Discover why treating retailer-specific requirements as configurable features—not custom code—helps teams build more scalable, maintainable software that works across every retailer.