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Tag: Promotion

COVID-19 forces grocers to focus on targeted promotions

The impact of COVID-19 on the grocery experience This month officially marks one year since the United States was impacted by the COVID-19 pandemic, including the grocery and retail industry. In a matter of twelve months, consumer behavior has drastically changed, influencing the shopping experience and requiring retailers to pivot

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How grocers can effectively run the right promotions in 3 steps

Are you running the right promotions? Are you giving away too much margin? Did you know that 89% of Grocers don’t have the data needed to analyze promotions? This means that many Grocers don’t know how their promotions performed, nor have an accurate reason for why they chose their promotions. Though promotions have been around

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What your inventory can tell you about your promotional strategies

Linda Whitaker VP of Science Delivery Many retail challenges, like promotions and inventory management, impact and require coordination across many areas of the business. It is key as a retail business to work across functional areas and bring different perspectives to the table.  Below are some thoughts about promotions from the POV

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Intelligent Promotion Management

89% of grocers don’t have the readily-available data to assess promotions. Do you know how your grocery promotions are performing? Do you have a clear picture of each promotion’s ROI? The lack of promotion insight results in a lack of promotion optimization — costing grocers million of dollars each year!

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Get more value from your data

89% of grocers don’t have the readily-available data to assess promotions. Do you know how your grocery promotions are performing? Do you have a clear picture of each promotion’s ROI? The lack of promotion insight results in a lack of promotion optimization — costing grocers million of dollars each year!

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