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Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion. Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies
Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching
Retail Media Networks (RMNs) are experiencing explosive growth, reshaping the digital advertising landscape. According to BCG, the retail media market is expected to reach $100 billion in the US alone by 2026, representing 25% of total digital ad spend. This momentum highlights the shift toward first-party data, closed-loop measurement, and
Why integrating weather-driven demand analytics with promotion management can improve retailers’ bottom line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day,
A retail buzz phrase we heard and read often in 2022 was, “The future of retail is here”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs. With tier-1 businesses paving the future,
Targeted promotions are transforming the shopping experience! Determine how to successfully run targeted promotions and how AI & ML can support. 🤖
When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently. Throughout this blog, discover the top features of
Targeted promotions have proven to be a game-changer for the shopping experience, impacting both customers and retailers alike. When targeted promotions are executed successfully, retailers can expect to influence shopping behavior, increase sales, and create more lifetime loyal customers. According to Forbes, “About 91% of consumers are more encouraged to purchase when
A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim. As data continues to evolve, stores continue to grow in size, and customers have more complex expectations,
Part two in the evolution of grocery promotions explored some of the recent trends that have been influenced by the dramatic changes in customer behavior and how grocers can protect their customer and vendor relations. Of particular interest was the radical shift towards e-commerce, hastened by the Covid-19 pandemic. What
