Tag: Promotion

In today’s competitive retail landscape, successful promotions play a crucial role in attracting customers, driving sales, and fostering brand loyalty. Retailers often rely on collaboration with vendors to fund and execute promotional activities effectively.  However, the traditional ad hoc approach to planning and executing promotions can be complex and challenging,

Over the past decade, the retail industry has faced more changes and obstacles than it has in the entire previous century. While retailers are recovering from the supply chain disruptions caused by COVID-19, they are now grappling with the impact of rising inflation on their businesses. This has created a

  Merchant & Marketing perspective   Collaboration exists all around us. It serves as a way for people to work together under a shared purpose or goal. When groups effectively collaborate, processes are improved, communication is enhanced, and results are achieved.  Within the retail space, collaboration is essential for all

Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion.  Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies

Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching

Retail Media Networks (RMNs) are experiencing explosive growth, reshaping the digital advertising landscape. According to BCG, the retail media market is expected to reach $100 billion in the US alone by 2026, representing 25% of total digital ad spend. This momentum highlights the shift toward first-party data, closed-loop measurement, and

Why integrating weather-driven demand analytics with promotion management can improve retailers’ bottom line     Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day,

A retail buzz phrase we heard and read often in 2022 was, “The future of retail is here”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs. With tier-1 businesses paving the future,

When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently. Throughout this blog, discover the top features of