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Targeted promotions have proven to be a game-changer for the shopping experience, impacting both customers and retailers alike. When targeted promotions are executed successfully, retailers can expect to influence shopping behavior, increase sales, and create more lifetime loyal customers. According to Forbes, “About 91% of consumers are more encouraged to purchase when
A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim. As data continues to evolve, stores continue to grow in size, and customers have more complex expectations,
Part two in the evolution of grocery promotions explored some of the recent trends that have been influenced by the dramatic changes in customer behavior and how grocers can protect their customer and vendor relations. Of particular interest was the radical shift towards e-commerce, hastened by the Covid-19 pandemic. What
Promotions play a pivotal role in the success of a product. When promotion management is done strategically, retailers can expect a positive demand shift. According to retailmenot, promotions trigger in-store and online purchases by 89-91%. What are promotions? A promotion is a specific tactic within the marketing mix used by retailers
Customer perception of value plays a huge role in the success of your promotions. Discover how to align promotion decisions with objectives using customer insight.
The value you convey to your customers is a key input into the success of achieving your promotion objectives. As the Harvard Business Review states, “How customers perceive the price is as important as the price itself.” For merchants, it is important to incorporate customer perception into promotion decisions to achieve plan
Meg Galgano Senior Director, Product Management “With inflation at record levels, consumers are rethinking how they spend their money.“ How inflation has dramatically changed in the last two years As far back as July 2021, surveys showed that consumers were adjusting their purchasing behaviors based on rising inflation. At the time,
Our promotion solution is broken into three key modules: Promotion Analyzer, Promotion Planner, and Promotion Advisor. Discover how we modularized our solution to ensure limited business impact, while still providing the greatest value.
Introducing our single software promotion management solution –designed for retailers to better plan, execute, analyze, and optimize promotions. Discover how our promotion solution can change the game for retailers
It’s easy to say something is difficult – but often hard to explain why. When we built our promotion solution, our experts researched the pain points retailers experience when managing promotions. Discover why planning promotions isn’t as easy as ABC.
