Tag: Promotion

Promotions play a pivotal role in the success of a product. When promotion management is done strategically, retailers can expect a positive demand shift. According to retailmenot, promotions trigger in-store and online purchases by 89-91%.  What are promotions? A promotion is a specific tactic within the marketing mix used by retailers

The value you convey to your customers is a key input into the success of achieving your promotion objectives. As the Harvard Business Review states, “How customers perceive the price is as important as the price itself.” For merchants, it is important to incorporate customer perception into promotion decisions to achieve plan

  Meg Galgano Senior Director, Product Management “With inflation at record levels, consumers are rethinking how they spend their money.“ How inflation has dramatically changed in the last two years As far back as July 2021, surveys showed that consumers were adjusting their purchasing behaviors based on rising inflation. At the time,

Why grocers should care about understanding cannibalization & halo effects when planning promotions When managing promotions, the primary end goal of grocers is to drive an increase in ROI. Though there are many tactics on how to achieve this goal, there are a few important secondary metrics that should not

Why retailers should invest in advanced analytics to effectively manage promotions. Despite technology growing and evolving at a rapid pace, many retailers are still relying on intuition for promotion management. Whether they are guessing the right time to run a promotion, or agreeing on a markdown based on last year’s