Top promotion challenges in retail
The top promotion challenges involve:
- Current processes
- Ways of collaborating
- Lack of data
Today, promotion management is spread out across disconnected processes and multiple systems that make it difficult to effectively plan and execute promotions.
Additionally, communication between merchandising, marketing and vendor partners is often complicated and not streamlined. This makes it difficult to align on goal objectives.
Finally, without having easy access to the data on past promotions, it can be near impossible to be strategic with future promotions. As a result, most promotions are repeat promotions based purely on past decisions with little to no understanding of ROI.
