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large retailer

Case Study

Large Retailer: Promotional Alignment

A $10+ billion retailer recognized their organization was not well-coordinated across departments, especially in the area of promotions. Cognira met with teams from across their business and identified keys areas for addressing promotional challenges.

COGNIRA’S IMPLEMENTATION APPROACH

  • Multiple people across their business are looking at the same data
  • Decisions in one area of the business were in direct conflict with downstream processes
  • Timing of data share and lack of data availability across processes prevented business alignment

A UNIQUE SOLUTION

  • Adjusted processes to reduce redundant work
  • Aligned systems to ensure upstream decisions are supported downstream
  • Recommended plan for storing and sharing data

LASTING IMPACT

  • Improved efficiencies, reducing system interventions by 10-20%
  • Increase in-stocks by 50+ basis points
  • Reduced overstocks
  • More profitable promotions

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