Fresh item promotion planning presents unique challenges and opportunities for merchants and marketers in the retail industry. Unlike center store products with predictable costs and planning cadences, fresh items are highly sensitive to market conditions, making decision-making a complex task. In this article, we will explore the nuances of fresh item promotion planning, the pain

Elevating Your Promotion Planning with Retail Forecasting Leveraging Data Analytics for Success In the ever-evolving retail industry, successful promotions are crucial for driving growth and customer engagement. However, without efficient planning and accurate forecasting, these promotions may not reach their full potential. Optimizing promotion planning, particularly through promotion forecasting, empowers retailers to wield their marketing

Enhancing Promotion Performance: The Power of Collaborative Planning between Retailers and Vendors In today’s competitive retail landscape, successful promotions play a crucial role in attracting customers, driving sales, and fostering brand loyalty. Retailers often rely on collaboration with vendors to fund and execute promotional activities effectively.  However, the traditional ad hoc approach to planning and

Promotion management is a powerful business strategy that can greatly impact a business’s success. However, many retailers face difficulties in effectively managing promotion strategies from planning to implementation.    Historically, retailers struggled to promote the right products at the right time and price points. The rise of omnichannel strategies has further added complexity by emphasizing

Over the past decade, the retail industry has faced more changes and obstacles than it has in the entire previous century. While retailers are recovering from the supply chain disruptions caused by COVID-19, they are now grappling with the impact of rising inflation on their businesses. This has created a crisis for retailers and consumers

Merchant & Marketing Perspective Collaboration exists all around us. It serves as a way for people to work together under a shared purpose or goal. When groups effectively collaborate, processes are improved, communication is enhanced, and results are achieved.    Within the retail space, collaboration is essential for all business functions including Supply Chain, Operations,

Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion.    Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies that will support the

ChatGPT VS Retail Expert Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective.   Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching