Category: Video

Promo Solution Series | Promotion Modules

Our promotion solution is broken into three key modules: Promotion Analyzer, Promotion Planner, and Promotion Advisor. Discover how we modularized our solution to ensure limited business impact, while still providing the greatest value.

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Promo Solution Series | Our solution

Introducing our single software promotion management solution –designed for retailers to better plan, execute, analyze, and optimize promotions. Discover how our promotion solution can change the game for retailers

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Promo Solution Series | The problem

It’s easy to say something is difficult – but often hard to explain why. When we built our promotion solution, our experts researched the pain points retailers experience when managing promotions. Discover why planning promotions isn’t as easy as ABC.

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Practical solutions for the supply chain crisis

The supplychain crisis isn’t going away anytime soon. Here are 3 practical solutions retailers should consider in 2022 👇 Learn more about the supply chain crisis in The New York Times recent article:https://www.nytimes.com/2022/02/01/business/supply-chain-disruption.html

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Traditional machine learning methods vs deep learning in retail

Deep learning in retail is one of the latest buzzwords. Many retailers are adopting deep learning instead of traditional methods. While this approach has its advantages, it also comes with risks. Before making the switch, it’s crucial to understand where traditional approaches still excel. Want to learn when traditional methods

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How to effectively run the right promotions

It’s no secret that running effective promotions is challenging. There are many factors to take into account and without a proper system in place, it can get overwhelming. 🤯 Check out our 3 tips on running the right promotions, and how utilizing advanced analytics can be a game changer for

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The impact of e-commerce on the grocery experience

Targeted promotions are more important than ever. The full whitepaper examines the evolution of product-based grocery promotions, primarily from the grocer’s perspective. This will include changes driven by technology and consumer behavior influenced by Covid-19. Learn how to run successful targeted promotions today. EVOLUTION OF GROCERY PROMOTIONS, TARGETED PROMOTIONS SERIES

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Out with the old, in with Cognira!

Most retailers today rely on old processes and systems to plan promotions. However, by shifting to advanced technology, retailers can effectively plan, forecast, optimize and analyze promotions!

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3 reasons why retailers struggle to embrace data science

Data science has proven to be a valuable asset for retailers strategies, operations, financial performance, and competitive advantage. However, operating as a data-driven organization is challenging. Our VP of Science Delivery, Linda Whitaker provides her insight on the struggles retailers experience when becoming a data-driven organization. Have you read our

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