Knowledge Base

Your guide to understand promotions and retail technology

At Cognira, our mission is to make data science effortless and approachable for our customers. We understand that jargon complicates understanding data science, promotions, and retail, which is why we created a knowledge base to help explain these topics in a simplified and valuable way.

Happy learning!  

Promotions

Promotions play a pivotal role in the success of a product. When executed strategically, retailers and wholesalers can expect to see a positive shift in demand. Discover more about promotions, types of promotions, promotion management, and more.

Retail

Retail will continue to evolve as data becomes more accessible, businesses expand online and in-store, and customers have increasingly complex expectations. Discover more about how retail is changing, important trends, and more.

AI/ML

AI and ML have the power to bring efficiency and value to retailers and wholesalers. Discover what AI and ML are, the impact it has on businesses, how they can be used, and more.

Latest added Topics

Endcap displays

GMROI

Planogram

Inventory Turnover Ratio

Cannibalization in retail

The halo effect in retail

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