Though promotion management has long been around, we’ve seen many changes within the retail space that have required a need for a solution that can manage and optimize promotions efficiently.

However, when exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. These are the top features of a Promotion Management solution to look out for:

1. Single solution for the entire end-to-end promotion lifecycle

Many retailers work within different processes and systems to manage promotions. An optimal software will serve as the one true source for all promotional management.

2. Enables collaboration and coordination across departments

Internal and external collaboration across departments and suppliers should be embedded into the solution for efficiency and improved coordination.

3. Customer-driven

Pushing out a promotion that resonates with the desired target audience is a huge factor in promotion success

4. Leverages advanced technology

Artificial intelligence and machine learning give retailers the ability to process large amounts of data and even get real-time insights while they plan and analyze both promotions and events.