Definition Markdown optimization is a tool used by retailers to reduce price to drive business goals. Most often the goal of markdown optimization is to

What is a sales lift? Sales lift is a crucial metric for evaluating the impact of a promotion on sales. It measures the percentage increase

What is a Halo Effect? A halo effect is when a product causes a consumer to purchase another product by affecting their trust in a

What is Cannibalization? Cannibalization is when a customer trades between similar products. This can be driven by many factors like the introduction of a new

Inventory Turnover Ratio (ITR), often referred to as Stock Turnover Ratio, is a financial ratio that shows how effectively a company is managing its inventory,

In retail, a planogram is a schematic model used by brick-and-mortar stores. Planograms create a visual representation of the store’s product placement based on where

The Gross Margin Return On Investment (GMROI) is a key metric that calculates a retailer’s gross profit generated for the amount of money they invested

Retail Media Networks serve as an advertising infrastructure that empowers retailers to connect with both brands and consumers. This digital ecosystem encompasses a diverse array

Over the last three years, we have seen a major shift in consumer behavior. In order to succeed, retailers need to understand behavioral trends so