New face on board at Cognira

DJ O’Neil joins the Cognira crew to lead Product Strategy

We are super excited to announce that DJ O’Neil has joined Cognira to lead our product strategy and management efforts!

DJ has spent his career delivering analytics solutions to retailers. Most recently, he led product strategy for Oracle Retail’s AI applications in demand and supply planning. His work involved introducing cloud-based solutions in forecasting, pricing, and inventory optimization that are “live” at 30+ retailers today. Prior to Oracle, he spent 10 years in implementation consulting across 15 retailers.

DJ brings broad experience in retail processes and is passionate about maximizing business outcomes with high-value AI applications. His industry qualifications are also complemented by his master’s degrees in industrial engineering and computer science.

“I have worked alongside Cognira since the company was first founded in 2015,” said DJ O’Neil. 


“I have been consistently impressed by Cognira’s expertise in retail, science and technology and their successes in delivering sustained value to customers with analytical solutions. With the introduction of applications in promotion, assortment and allocation, Cognira is signaling its commitment towards pervasive AI for high-value and underserved needs in retail decision making. These applications generate ROI measured at over $50M and enthusiastic adoption of end-users. It is a privilege to be part of this transformation in AI-driven retailing. I am thrilled to join the ranks of Cognira’s top-notch talent and lead our product strategy towards increasing value for our customers.”

DJ will lead Cognira’s product management team, where he will direct the development of Cognira’s product strategy and roadmap of AI solutions.


We are thrilled to welcome DJ to the Cognira family and looking forward to his contributions to the success of our customers!


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