Top Retail Trends 2022: Here is what we have learned In the midst of a pandemic, national lockdowns, shortage of workers, supply issues, and sweeping uncertainty, retailers had to become more creative and flexible than ever before. Across the last two years, we saw massive shifts in the way retailers conducted business in order to

Cannibalization & Halo Effects– The Secondary (but important) effects of sales promotion Why grocers should care about understanding cannibalization & halo effects when planning promotions By John Kim, Data Scientist   When managing promotions, the primary end goal of grocers is to drive an increase in ROI. Though there are many tactics on how to