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Category: Blog

Traditional machine learning methods vs deep learning in retail

Deep learning is a major buzzword the retail industry has become infatuated with. Many assume that deep neural networks are the end all be all and should replace traditional algorithms altogether. However, there is no one perfect model to predict every component. Before jumping ship from traditional algorithms, it’s vital

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The power of AI in retail

Mark Bloemeke Co-founder and Chief Technology Officer With each passing year, technology is becoming more advanced, effective, and most importantly, more personalized. With the help of artificial intelligence (AI), daily tasks and processes that are unique to us are automated by a learning system to further bring efficiency and value

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4 Tips on how to build a successful global team

Meet the Team Cognira Series With the advancement of technology and normalization of remote-work, more and more companies are adopting a global team mindset. Though it may seem as simple as online communication and collaboration, there are a lot of other moving parts to ensure success of the team and

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The importance of mechanical sympathy

Meet the team Cognira series We’ve all heard the saying coined by Francis Bacon, ‘knowledge is power.’ But is that saying actually true? As Eric Thomas brilliantly puts it, “Knowledge isn’t power, applied knowledge is power.” When we have the opportunity to not only grasp a concept but also apply

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Why retailers struggle to analyze lost sales

By Stephen Gardeen Principal Data Scientist at Cognira If we were to ask a retailer how much revenue they lose in lost sales per year, many would scratch their heads, or turn to unreliable data to crunch the numbers. The reason? They don’t have the proper tools to calculate it.

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Why retailers struggle to embrace data science

Linda Whitaker VP of Science Delivery It’s no secret that advanced science technologies are becoming critical for business success (yep, even for retail). With the power of data science, retailers have the opportunity to enhance marketing strategies, operations, financial performance, and of course, stay ahead of the competition. However, despite

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Analytics evolution and its impact on retailers

Over the last decade, we have seen Data Analytics evolve at a tremendously fast pace. With the introduction of Big Data, the Cloud, Data Warehouses, and Artificial Intelligence, Data Analytics had to move with the times…fast. Despite analytics playing a key role in technology, many are unable to define and

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3 Common startup myths

Meet the Team Cognira Series If you google the difference between a startup and a well-established company, there will be pages worth of opinions, editorial pieces, case studies, and more. While some assumptions are well-justified, there are a few startup myths that need to be challenged. In our second installment

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The importance of a vision and mission

Meet the Team Cognira Series The first task of any new business owner? Create a vision and mission. Regardless of whether you’re running a one-person operation or a 1,000+ person corporation, developing clear vision and mission statements is vital for setting up your employees and company for success. While the

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COVID-19 forces grocers to focus on targeted promotions

The impact of COVID-19 on the grocery experience This month officially marks one year since the United States was impacted by the COVID-19 pandemic, including the grocery and retail industry. In a matter of twelve months, consumer behavior has drastically changed, influencing the shopping experience and requiring retailers to pivot

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