Linda Whitaker VP of Science Delivery It’s no secret that advanced science technologies are becoming critical for business success (yep, even for retail). With the power of data science, retailers have the opportunity to enhance marketing strategies, operations, financial performance, and of course, stay ahead of the competition. However, despite
Over the last decade, we have seen Data Analytics evolve at a tremendously fast pace. With the introduction of Big Data, the Cloud, Data Warehouses, and Artificial Intelligence, Data Analytics had to move with the times…fast. Despite analytics playing a key role in technology, many are unable to define and
Meet the Team Cognira Series If you google the difference between a startup and a well-established company, there will be pages worth of opinions, editorial pieces, case studies, and more. While some assumptions are well-justified, there are a few startup myths that need to be challenged. In our second installment
Meet the Team Cognira Series The first task of any new business owner? Create a vision and mission. Regardless of whether you’re running a one-person operation or a 1,000+ person corporation, developing clear vision and mission statements is vital for setting up your employees and company for success. While the
The impact of COVID-19 on the grocery experience This month officially marks one year since the United States was impacted by the COVID-19 pandemic, including the grocery and retail industry. In a matter of twelve months, consumer behavior has drastically changed, influencing the shopping experience and requiring retailers to pivot
Linda Whitaker VP of Science Delivery Data Science has the power to positively impact retail companies due to its fact-based data-driven insights. Though successful Data Science teams are often associated with technology companies, many successful retail companies are utilizing Data Science daily to further drive their success and stay ahead
Forecasting is critical to any retail company. Without having a forecasting process in place, it is near impossible to have the right stock on hand. Too much merchandise in the warehouse means your inventory is collecting dust, and not enough on the shelves can hurt your brand image. Such a
Are you running the right promotions? Are you giving away too much margin? Did you know that 89% of Grocers don’t have the data needed to analyze promotions? This means that many Grocers don’t know how their promotions performed, nor have an accurate reason for why they chose their promotions. Though promotions have been around
Linda Whitaker VP of Science Delivery Many retail challenges, like promotions and inventory management, impact and require coordination across many areas of the business. It is key as a retail business to work across functional areas and bring different perspectives to the table. Below are some thoughts about promotions from the POV
We love data. But we also know excess data can be a bad thing. Here are three ways we’ve seen retailers use data to their detriment and some ideas on how to avoid these pitfalls. Analyzing anecdotes One data challenge we’ve seen is people manually reviewing too much data anecdotally.
