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Promotion planning is one of the most demanding jobs in retail. It spans merchandising, forecasting, finance, vendor funding, and cross-functional approvals, all at once, all on a deadline. Cora is designed specifically for that environment. This guide explains what Cora is, how she works, and what she makes possible for
What is promotion effectiveness? Promotion effectiveness is the discipline of evaluating a promotion by its true business impact, incremental sales, incremental profit, and long-term customer behavior, rather than by surface-level revenue. It’s easy to confuse promotion success with promotion effectiveness. A promotion can generate a strong sales spike and still
Imagine it’s a Tuesday in October. Your bestselling winter coat just sold out in every size, three weeks before peak season. Meanwhile, warehouse shelves are groaning under boxes of a slow-moving SKU nobody asked for. Sound familiar? That gap, between what you have and what customers actually want, is a
Introduction Retail promotions don’t run on discounts alone, they often run on vendor funding. Yet for most retailers, deal management; the process of negotiating, tracking, and activating that funding; is held together with spreadsheets, emails, and manual work. The result is lost revenue, eroded margins, and conflicts. This guide is
Promotions are a crucial part of retail, but many fail to deliver a positive return on investment. Too often, retailers rely on slashing prices or running ad hoc deals without a clear strategy. This approach is inefficient: between 30% and 40% of retail promotions are either unprofitable or actively undermine
Introduction The retail landscape is transforming faster than ever, challenging retailers to move beyond traditional, siloed approaches. Success today demands a unified strategy, one that aligns pricing and promotion to where the industry is heading, builds the right capabilities, and ensures both levers work seamlessly together across strategy, planning, and
Key insights Data-driven strategies and AI are transforming how retailers plan and optimize promotions. Breaking down silos and fostering collaboration with internal teams and vendors unlocks greater efficiency and campaign success. Promotion management aligns marketing efforts with business goals to drive profitability. Measuring and optimizing promotions ensures continuous improvement and
Key insights Promotion optimization uses data and predictive insights to improve sales, profit, and customer targeting. Modern tools outperform manual planning, enabling faster, more accurate decisions. Scenario planning allows teams to test different promotional variables before launch. AI-driven recommendations align promotions with business goals and improve efficiency. Event-level forecasting identifies
