Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion accordingly.

Promotion planning is a collaborative effort between merchandising and marketing, encompassing multiple functions. While the marketing team establishes the strategy and timeline, the merchandising team’s focus is on generating revenue.

Top retailers are envisioning an implementation of a comprehensive system that automates and connects these collaborative planning workflows.