Targeted promotions are able to engage the right users at the right time and place. This increases the chance of a consumer purchasing a product on promotion because it aligns with their specific needs, wants, or values.
Clients are more likely to identify a retailer as unique from competitors if they offer promotions that meet the shopper’s specific expectations. This increases customer loyalty, gaining the retailer a customer who will buy from that location again and again.
Promotions created for a specific audience can result in higher conversion rates, save budget as you are not targeting the wrong customers, and overall generate increased revenue.
