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How is the merchant role changing?

Today, merchants are expected to understand and predict customer behavior. However, in order to do this, it involves a lot of tedious work sifting through legacy systems and sheets in order to provide predictive insights.


The role of merchants is already shifting for improved efficiency and accuracy, allowing merchants to focus their energy on delivering objectives to consumers and rely on advanced technology to handle the data.


With advanced technology, merchants can expect to:


  1. Access to planned and historical promotional data.
  2. Review actual performance of promotions and events.
  3. Improved collaboration and negotiation with marketing, supply chain, and vendors.

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