Expert insights series Change management and user adoption Every leader wants high software adoption, but training sessions and change management hours are no longer enough. Cognira’s VP of Delivery Luke Anderson breaks down why friction is the real killer of new tech, and how focusing on behavioral science over software
Expert insights series AI and its impact on engineering Everyone is asking how to adopt AI without sacrificing engineering standards. In this piece, Cognira’s Director of Software Engineering Ghaieth Zouaghi shares his perspective on what it takes to build AI-assisted engineering teams that scale, and why the fundamentals matter more
We are living through one of the most significant shifts in modern software development. AI is no longer a future concept or a niche experiment, it is actively reshaping how engineering teams think, build, and deliver. The narrative often defaults to replacement: AI will write all the code, AI will
Imagine it’s a Tuesday in October. Your bestselling winter coat just sold out in every size, three weeks before peak season. Meanwhile, warehouse shelves are groaning under boxes of a slow-moving SKU nobody asked for. Sound familiar? That gap, between what you have and what customers actually want, is a
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Retail promotions are essential for driving sales, increasing customer engagement, and maintaining competitiveness. However, the workflow involved in planning, optimizing, and executing promotions remains highly fragmented, leading to inefficiencies, wasted resources, and missed revenue opportunities. Retailers often face: ❌ Manual workflows that slow down execution and increase errors ❌ Disjointed
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In a data-governed market with reduced profit margins and growing inflation effects, retailers are striving to connect with their customers on a deeper level and create sharper and more accurate promotions that resonate with their needs. The key to ending the struggle? Data-driven targeted promotions. The good news is that
Artificial Intelligence and Machine Learning can be utilized by retailers to optimize their promotional pricing strategies, providing accurate predictions, enabling targeted promotions, offering a comprehensive view of pricing factors, and reducing risks, time, and cost: Accurate predictions Market trends shape the contours of your retail promotion strategy. They represent the
What is AI? AI refers to machine learning and advanced analytics that can independently learn from past decisions and adapt to optimize results. An easy way to understand AI is the ability for a computer to perform tasks that typically require human effort. However, the only way for AI to
