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What is event planning in retail? Event planning in retail is the process of identifying, scheduling, and preparing for the commercial events that drive demand across the calendar year. These events include seasonal peaks, promotional periods, holidays, product launches, competitor activity, and internal business moments such as store openings or
Executive Brief From forecast to decision: Turning uncertainty into margin control This executive brief explores how retailers can move beyond static forecasting to make more confident, margin-focused decisions in an increasingly uncertain market. Changing demand, shifting promotional conditions, and competing business priorities make it difficult to predict outcomes and act
Imagine raising the price of one of your best-selling products by 5%. On a premium private-label olive oil, customers barely notice. While on a nationally branded pasta sauce sitting next to three cheaper alternatives, where price sensitivity is much higher, that same 5% triggers a noticeable drop in volume. Customers
Executive Brief The path to modern promotion management This brief explores how leading retailers are modernizing promotion management by integrating advanced capabilities directly into existing legacy systems, data, and workflows. Fragmented integrations create isolated data silos, duplicate operational effort, and significantly delay time to value. Retailers that coordinate seamless system
Promotion planning is one of the most demanding jobs in retail. It spans merchandising, forecasting, finance, vendor funding, and cross-functional approvals, all at once, all on a deadline. Cora is designed specifically for that environment. This guide explains what Cora is, how she works, and what she makes possible for
What is internal cannibalization in retail? Internal cannibalization happens when a promotion or offer shifts demand from one of your products to another, instead of creating new demand. It represents internal planning conflict rather than competitor pressure. This differs from normal competition because sales simply move from a substitute item,
What is price sensitivity analysis? Price sensitivity analysis is the process of measuring how changes in price affect a shopper’s likelihood to buy. It helps retailers understand how much demand will shift when a product’s price goes up or down, and by how much. Why price sensitivity analysis matters Product
Executive Brief Mastering the vendor-funded margin equation This brief explores how leading retailers are improving profitability by transforming vendor-funded promotions through greater visibility, stronger collaboration, and smarter trade fund management. Fragmented processes make it difficult to recover vendor funding, negotiate effectively, and execute promotions with confidence. Retailers that modernize trade
What is promotion effectiveness? Promotion effectiveness is the discipline of evaluating a promotion by its true business impact, incremental sales, incremental profit, and long-term customer behavior, rather than by surface-level revenue. It’s easy to confuse promotion success with promotion effectiveness. A promotion can generate a strong sales spike and still
What is promotion optimization Promotion optimization is the process of designing and refining retail promotions to maximize their financial return. Instead of running discounts based on habit or calendar defaults, promotion optimization uses data to determine which products to promote, at what price, and for how long. Why promotion optimization
