Executive Brief Beyond the dashboard: the insight to action gap Retailers have spent the last decade building better dashboards, better forecasts, and better models. And yet most promotional decisions are still made the same way: a person reads a report, calls a meeting, waits for alignment, and acts days or
Definition Basket affinity is a retail analytics concept that measures the likelihood of two or more products being purchased together in the same shopping basket. It highlights statistically significant co-purchase relationships across transaction data to reveal which product combinations naturally bundle in customer behavior. Why it matters Basket affinity turns
Introduction Picture this: it’s mid-February and you’re staring at three hundred units of a holiday sweater that never moved. Your warehouse team wants the shelf space back. Your CFO wants to know about margin targets. And somewhere in your gut, you know that slapping a “70% OFF” sticker on everything
Imagine it’s a Tuesday in October. Your bestselling winter coat just sold out in every size, three weeks before peak season. Meanwhile, warehouse shelves are groaning under boxes of a slow-moving SKU nobody asked for. Sound familiar? That gap, between what you have and what customers actually want, is a
Definition High-Low pricing is a retail pricing strategy where products are regularly offered at a high standard price, then temporarily discounted through promotions, before returning to the original price. Why it matters High-Low pricing is one of the most widely used strategies in retail. When executed well, it creates urgency,
Definition Everyday Low Price (EDLP) is a pricing strategy where retailers set consistently low prices on products over time, rather than cycling through regular prices and promotional discounts. Why it matters Everyday Low Price simplifies the shopping experience and builds long-term consumer trust. Instead of waiting for sales or clipping
Introduction Every week, retailers compete for one thing: attention.And nothing captures shopper attention quite like the front page of a weekly ad. It’s prime real estate, setting the stage for purchases, whether online or in-store. But here’s the truth: Most front-page deals aren’t selected strategically. They’re chosen based on habit,
What is Category Management? Category management is a retail strategy where products are grouped into logical “categories”, each managed like its own small business. Instead of looking at items individually, retailers manage the entire category, such as snacks, pet care, or household cleaners, to improve sales, margins, and the overall
Definition Pricing KVIs are products that strongly influence how customers perceive a retailer’s overall pricing. While all KVIs impact sales and traffic, pricing KVIs specifically shape price perception, affecting whether shoppers consider a retailer expensive, fair, or value-driven. KVIs vs Pricing KVIs Why it matters Customers often judge a store’s
What is price sensitivity? Price sensitivity measures how much a customer’s buying behavior shifts when a product’s price changes. Highly sensitive customers may switch brands, delay purchases, or buy in bulk. Low sensitivity usually reflects brand loyalty or a perception of added value. Why price sensitivity matters It affects how
