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The importance of a vision and mission

importance of mission and vision statements in an organization

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The first task of any new business owner? Create a vision and mission. Regardless of whether you’re running a one-person operation or a 1,000+ person corporation, developing clear vision and mission statements is vital for setting up your employees and company for success. While the vision provides the ultimate goal of where you want to take your business, the mission statement acts as a “North Star,” providing a clear direction for the company on how to reach the vision. At Cognira, our value-supported vision and mission have fostered an enriching environment for our employees and have helped deliver great value to our customers.

To better understand the company’s vision and mission, Cognira’s CEO and Co-Founder, Hatem Sellami, shared his entrepreneurial beginnings, continued dedication to Cognira’s values and mission, as well as important lessons learned along the way.

Meet Hatem Sellami

hatem sallemi
From a young age, Hatem developed a passion for academics and learning. Referring to himself during the interview as an “eternal student,” Hatem graduated from Georgia Institute of Technology with four degrees. After graduation, Hatem ventured into the world of retail and joined Retek, a technology company that provided software solutions and services to the retail industry.
Hatem began his journey as one of the company’s earliest employees, serving as a Data Scientist and eventually concluded his time as the leader responsible for Retek Labs.

After his time at Retek, Hatem started his first company, Predictix, which was the first provider of cloud-native, predictive, and machine-learning solutions for retail and was eventually acquired by Infor. The Predictix journey provided Hatem with the confidence and opportunity to pursue entrepreneurial efforts toward his second company, Cognira.

Cognira’s Mission and Vision

Cognira’s Mission

We bring together expertise in retail, science, and scalable technologies to automate and enhance the quality of decision-making through software and consulting services.

Cognira’s Vision

Make science easy, empowering retailers to excel.

Cognira’s vision draws on the company’s desire to bridge the gap between retail and science in an easy, accessible way. Cognira is passionate about helping retailers unlock valuable, transformative business insights from their data, giving them the confidence to excel. The goal is to make science effortless and approachable for retailers and ultimately help them get the most value from their people, data, and systems.

What Makes Cognira, Cognira

Value #1: The People

The People
One of the most important values Hatem highlights is Cognira’s continued dedication and commitment to the people we interact with.

Cognira has a strong respect and value for our employees, customers, partners, and vendors. Hatem emphasizes his hope to create an environment where employees feel challenged, respected, and have the opportunity to grow in their careers. In his words, “People in the company are everything; they make or break companies.” For customers, he highlights the importance of always trying to deliver great value with Cognira’s services to help them thrive, as without our customers, Cognira wouldn’t exist.

Value #2: We Are All Owners

meet the team
Cognira celebrates and inspires each team member to act like an owner.
When everyone acts like an owner, there is a higher quality of work, stronger relationships with customers, and deeper passion for the work we do every day.

Value #3: Remaining Entrepreneurial

Entrepreneurial
Remaining entrepreneurial encourages employees to be flexible, creative, and most importantly, to dream big.
As the company continues to scale, Hatem emphasizes the importance of continuing to facilitate communication up, down, and sideways. He says, “We want to avoid the big corporate mindset of hierarchy, and we always want to make people feel empowered.”

Conclusion

A company’s vision and mission serve as its compass, a guide to its destination. Cognira’s vision and mission celebrates its people and the idea of bringing together data science and retail. To achieve success, organizations should focus on developing a clear vision and mission, bolstered by values that support its employees and customers.
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About Cognira

About Cognira

Cognira is the leading artificial intelligence solutions provider for retailers. Cognira is passionate about helping retailers unlock valuable, transformative business insights from their data.

We know retail. We love data.

To learn more, check out our website at cognira.com or contact us today to get started. 

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Founded by experienced data scientists and retail experts, Cognira is the leading artificial intelligence solutions provider.

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