This paper will be distributed into a 3-part series. Throughout the paper, retail promotions will be defined as a persuasive marketing strategy to drive near-term sales. 

To be more specific, the focus will be on targeting product-based promotions. These promotions should tie into or align with broader marketing initiatives, and do not always require an associated discount.

To kick off the series, Part 1 will examine the evolution of product-based grocery promotions, primarily from the grocer’s perspective. This will include changes driven by technology and consumer behavior influenced by Covid-19.