Evolution Of Grocery Promotions
Part one in the evolution of grocery promotions examined the history of targeted marketing and product promotions and some recent industry trends that are important to the future direction of promotions.
Throughout part two, discover recent trends that have been influenced by the dramatic changes in customer behavior. We will discuss which of these trends will continue and examine the impact on product-based promotions.
Table of Contents
Part one in the evolution of grocery promotions examined the history of targeted marketing and product promotions and some recent industry trends that are important to the future direction of promotions.
Throughout part two, discover recent trends that have been influenced by the dramatic changes in customer behavior. We will discuss which of these trends will continue and examine the impact on product-based promotions.
Additionally, we will theorize ways grocers can protect and strengthen their customer and vendor relations by using a collaborative approach supported by advanced data science.
Lastly, Cognira is inherently a data science company. Part three will focus on what data and methodologies have been traditionally used for promotions and those that are required for the future.
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