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Day 1 @ NRF 2024 Unwrapped: Trends, Tech, and Transformations

NRF 2024 Day 1

The world’s largest retail trade show, NRF 2024, has kicked off! 🥳

 

Over 800 exhibitors, 40,000 attendees, and a plethora of sessions covering green retail, digital transformation, Generative AI implementation, and more.

 

Cognira is excited to participate in the Retail Big Show as an exhibitor, presenting our innovative promotion management solution for retailers at booth 601.

 

Discover the vibrant exhibition area and Cognira’s booth experience. Engage with the retail community, vendors, and experts.

We came, we saw, and we deciphered the heartbeat of innovation. Here are the buzzwords echoing through the halls of NRF 2024:

  • Unified Commerce: Where seamless experiences become the new normal.
  • Customer Experience: Elevating interactions from transactions to memorable journeys.
  • Generative AI: The wizardry shaping the future, transforming data into insights.
  • Leadership: Guiding the charge into uncharted territories of retail excellence.

Table of Contents

#Session1:

Brainfreeze! How 7-Eleven is redefining retail media with ICE​

NRF 2024 Day1 Session1: Brainfreeze! How 7-Eleven is redefining retail media with ICE​

source 7-Eleven

Speakers:

  • Marissa Jaratt: EVP, Chief Marketing & Sustainability Officer at 7-Eleven 
  • Lauren Weiner: Managing Director and Partner at Boston Consulting Group

7-Eleven is pioneering media networks across the marketing and innovation funnel:

  • ICE (Immediate Consumption Ecosystem): 7-Eleven’s ecosystem, aimed at connecting and engaging with customers across channels. 
  • Gulp Media: The big box retailer’s Retail Media Network
  • Brainfreeze Collective: Experimental stores for real-time product and service testing.

7-Eleven navigates the world of convenience through:

  • Creating an omnichannel shopping experience
  • Data-driven consumer behavior analysis
  • Being wherever the customer goes
  • Exclusive test areas before product launches

Cognira’s comment:

“Identifying, combining, and managing data using advanced AI-powered analytical models is the key to effective data management. The smarter and more organized the tools and processes, the more accurate the results.”

#Session2:

Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

NRF 2024 Day 1 Session2: Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

Speakers:

  • Paul Bucalo: Senior Director of Marketing and Ad Technology at Dollar General
  • Charlene Charles: Head of Operations, DG Media Network at Dollar General
  • Adobe and Deloitte LLP

Dollar General, America’s fastest-growing retailer, embarks on a journey to engage the in-store customer base and boost ad spend efficiency across Retail Media Networks and enterprise marketing. Their strategy involves:

  • Partnerships for accountability and real solutions
  • Focus on value realization for both near and long-term priorities
  • Creating a customer data platform for omnichannel personalized shopping experiences

Cognira’s comment:

“The pathway to a personalized shopping experience lies in effective data management and a smart process focusing on consumer-generated data from both in-store and online channels.”

#Session3:

North American Grocery Retail Trends for 2024

NRF 2024, Day1, Session3: North American Grocery Retail Trends for 2024

Speakers:

  • Yael Cosset :Chief Information Officer (CIO) and Senior Vice President (SVP) at Kroger + Forrester Research

In a session dominated by Generative-AI, Kroger shares insights into:

  • Kroger’s digital transformation towards a data-driven retail
  • Retail Media Networks
  • Customer and associate experiences
  • Navigating the impacts of rising inflation

Kroger's approach to addressing these challenges involves:

  • Cashier-less stores adopting a self-checkout-only format
  • High Precision marketing and transparency
  • Generative AI-driven consumer behavior analytics
  • Introducing Private-Label Items, in-house brands of groceries and goods

Cognira’s comment:

“The shift from a manual promotion management process to a data-driven one is underway, revolutionizing retail operations using Generative-AI as technology evolves.”

#Session4:

Making the shift to consumer obsession: How strategic partnerships deliver value in a shifting retail landscape

NRF 2024 Day 1, Session4: Making the shift to consumer obsession: How strategic partnerships deliver value in a shifting retail landscape

source NRF

Speakers:

  • Bob Eddy: Chairman and CEO at BJ’s Wholesale Club + Axios & Mars Inc

The session delves into pivotal topics shaping the retail industry:

  • Circular Economy: Embracing conscious and sustainable consumer behavior
  • Adaptive marketing: Connecting with customers through innovative methods
  • Building Customer Loyalty
  • Elevating the shopping experience

BJ’s plan to create a gravitational force for profitability includes:

  • Designing a more sustainable system
  • Cultivating customer loyalty through strategic partnerships
  • Offering ethically sourced products
  • Implementing Microsites and omnichannel marketing and promotions

Cognira’s comment:

“Businesses need to align practices with customer values, with 70% of consumers willing to pay more for sustainable products, according to a study by IBM.”

The Journey Continues... 🚀

Stay tuned for more captivating sessions featuring top retail executives and experts. Topics include Luxury shopping, AI-powered retail analytics, The synergy between physical retail and media networks, and much more.

 

Join us as we unravel the future of retail together. Your front-row seat to the revolution awaits! 🛍️🔮

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