For grocers in particular, online grocery platforms can track past purchases, view substitutions the consumers made within their online cart, monitor items removed from their cart, and more. This impressive amount of data allows for grocers to see into their consumers’ brains in ways they couldn’t have done with in-person shopping. The result? A need for more
sophisticated targeted promotions.
If done accurately, targeted promotions have the opportunity to influence shopping behavior, increase sales, and create more lifetime loyalty customers.