A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim.
As data continues to evolve, stores continue to grow in size, and customers have more complex expectations, the role of the merchant within promotion planning will become increasingly difficult to manage.
Throughout this blog, learn more about how a Promotion Solution can redefine the merchant role.
The role of a merchant is arguably one of the most important players for retailers. At its core, a merchant serves to deliver the retailer’s value to customers with the expectation to impact sales, margins, and brand loyalty.
3 characteristics of a merchant include:
When planning promotions, merchants often run into the same roadblocks that limit them from turning out effective promotions.
Here are the most common (and important) pain points:
Though merchants have managed to stay afloat with current processes and systems, the future of technology, data, and customer expectations are going to force retailers to invest in solutions to keep up with the competition.
With a promotion solution, merchants can expect to have:
By investing in a promotion solution, the new role of the merchant will be solely focused on delivering the retailer’s purpose to consumers! (what it was ultimately intended for!)
Less sifting through data, spreadsheets, and emails, and more time focusing on hitting KPIs.
We understand that a merchant’s role is vital for meeting promotion objectives, which is why we created a single solution that leverages data science and AI to effectively manage, collaborate, and analyze promotions throughout the entire end-to-end lifecycle.
Learn more about our solution here: https://cognira.com/promotion-management-solution-for-retail/
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Founded by experienced data scientists and retail experts, Cognira is the leading artificial intelligence solutions provider.
