When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs.
You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently.
Throughout this blog, discover the top features of a Promotion Management solution to look out for.
A Promotion Management solution is a tool for managing promotions from inception to execution, allowing the retailer to optimize the entire promotion lifecycle.
Though promotion management has long been around, we’ve seen many changes within the retail space that have required a need for a solution that can manage and optimize promotions efficiently.
A few changes that have pushed the need for a solution:
With all of these changes, there has been a need for promotion management to be redefined and improved.
Today, many retailers work within different processes and systems to manage promotions. An optimal software will serve as the one true source for all promotional management, which involves:
Internal and external collaboration across departments and suppliers should be embedded into the solution for efficiency and improved coordination. This includes:
Pushing out a promotion that resonates with the desired target audience is a huge factor in promotion success. A Promotion Management solution will have the capabilities to:
Artificial intelligence and machine learning give the retailer the ability to process large amounts of data and even get real-time insights while they plan and analyze both promotions and events.
Advanced technology within an optimal promotion solution will:
Additionally, promotion management software should have scalable technology that is built on a modern tech stack, which includes:
By using advanced technology, the most challenging problems retailers and wholesalers face are resolved. For example, advanced technology gives retailers the upper hand of being able to optimize accurately at the customer segment level.
At Cognira, we built a single platform for all promotion management, equipping retailers with a premium solution that captures the most significant financial opportunity within promotions.
Our solution brings all promotion management into one place– making it effortless to analyze, plan, forecast, and optimize promotions. We designed our solution to effectively manage the entire lifecycle of promotions– whether supporting in-store discounts, weekly circulars, online advertisements, or targeted offers.
We cover the necessities of a top-of-the-line promotion management solution:
Single Solution
Leverages Advanced Technology
Enables collaboration across departments and vendors
Customer-driven solution
For additional capabilities that we offer, or to learn more about our Promotion Management solution, schedule a demo with us here.
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