Promotion effectiveness can be defined as the comprehensive assessment and measurement of the success and impact of promotional activities undertaken by a business.

It encompasses various aspects, including performance tracking, calendar view of promotion activities, effectiveness tracking at different levels (business, category, promotion, and item), generation of exportable reports, customizable metrics alignment with business processes, internal calculation of financial metrics, handling complexity of different promotion types, and the ability to drill down into business metrics at campaign and event levels.

This definition emphasizes the need for thorough monitoring, analysis, and adaptability in evaluating the efficacy of promotional efforts to optimize outcomes and inform future strategies.