Why Integrating Weather-Driven Demand Analytics with Promotion Management can improve Retailer’s Bottom Line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day, the food and drinks we consume, and

A retail buzz phrase we heard and read often in 2022 was, “The future of retail is here”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs. With tier-1 businesses paving the future, retailers feel the pressure of

Choosing the Right Solution for your Retail Business When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently. Throughout this blog, discover the

Targeted Promotions — Transforming The Shopping Experience Targeted promotions have proven to be a game-changer for the shopping experience, impacting both customers and retailers alike.   When targeted promotions are executed successfully, retailers can expect to influence shopping behavior, increase sales, and create more lifetime loyal customers.   According to Forbes, “About 91% of consumers

Redefining the Retail Merchant Role when Planning Promotions A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim.    As data continues to evolve, stores continue to grow in size, and customers

Promotions play a pivotal role in the success of a product. When promotion management is done strategically, retailers can expect a positive demand shift.   According to retailmenot, promotions trigger in-store and online purchases by 89-91%.    Throughout this article, learn more about: Table of Contents What are promotions? A promotion is a specific tactic

Analysis of Customer Response to Simple and Complex Promotions The value you convey to your customers is a key input into the success of achieving your promotion objectives. As the Harvard Business Review states, “How customers perceive the price is as important as the price itself.” For merchants, it is important to incorporate customer perception

How to Manage Margins & Maintain Customer Satisfaction Amidst Inflation With inflation at record levels, consumers are rethinking how they spend their money. How inflation has dramatically changed in the last two years As far back as July 2021, surveys showed that consumers were adjusting their purchasing behaviors based on rising inflation. At the time,