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Redefining the Retail Merchant Role when Planning Promotions A key player in the success of a promotion is the merchant. Without understanding the product, customer needs, and business objectives, the likelihood of a promotion positively impacting your retail business is slim. As data continues to evolve, stores continue to grow in size, and customers
Promotions play a pivotal role in the success of a product. When promotion management is done strategically, retailers can expect a positive demand shift. According to retailmenot, promotions trigger in-store and online purchases by 89-91%. Throughout this article, learn more about: Table of Contents What are promotions? A promotion is a specific tactic
Evolution of Grocery Promotions Targeted Promotions Series Part 3 Evolution Of Grocery Promotions In part 3 of our Targeted Promotions Series, we will dive deeper into the science behind targeted promotions. We will explore what methods have been used and how different objectives require alternative solutions. Additionally, we show examples of new technologies on the
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Analysis of Customer Response to Simple and Complex Promotions The value you convey to your customers is a key input into the success of achieving your promotion objectives. As the Harvard Business Review states, “How customers perceive the price is as important as the price itself.” For merchants, it is important to incorporate customer perception
How to Manage Margins & Maintain Customer Satisfaction Amidst Inflation With inflation at record levels, consumers are rethinking how they spend their money. How inflation has dramatically changed in the last two years As far back as July 2021, surveys showed that consumers were adjusting their purchasing behaviors based on rising inflation. At the time,
Promo Solution Series | Promotion Modules Our promotion solution is broken into three key modules: Promotion Analyzer, Promotion Planner, and Promotion Advisor. Discover how we modularized our solution to ensure limited business impact, while still providing the greatest value. Share This Post Share on facebook Share on linkedin Share on twitter Share on email +
Promo Solution Series | Our solution Introducing our single software promotion management solution –designed for retailers to better plan, execute, analyze, and optimize promotions. Discover how our promotion solution can change the game for retailers. Share This Post Share on facebook Share on linkedin Share on twitter Share on email + More To Explore
Promo Solution Series | the problem It’s easy to say something is difficult – but often hard to explain why. When we built our promotion solution, our experts researched the pain points retailers experience when managing promotions. Discover why planning promotions isn’t as easy as ABC. Share This Post Share on facebook Share on linkedin
Schedule time with me Video Series Cognira’s Promotion Solution Video Series Consumer behavior is shifting…fast. One major area retailers are wanting to improve is promotion management. Learn more about the current problem, our solution, and a deep dive into our promotion solution modules. Episodes | 1- The Problem It’s easy to say something is difficult
Practical Solutions for the Supply Chain Crisis The supplychain crisis isn’t going away anytime soon. Here are 3 practical solutions retailers should consider in 2022 👇 Learn more about the supply chain crisis in The New York Times recent article: https://www.nytimes.com/2022/02/01/business/supply-chain-disruption.html About Cognira About Cognira Cognira is the leading artificial intelligence solutions provider for retailers.
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Founded by experienced data scientists and retail experts, Cognira is the leading artificial intelligence solutions provider.