The Impact of E-Commerce on the Grocery Experience Targeted promotions are more important than ever. The full whitepaper examines the evolution of product-based grocery promotions, primarily from the grocer’s perspective. This will include changes driven by technology and consumer behavior influenced by Covid-19. Learn how to run successful targeted promotions today. EVOLUTION OF GROCERY PROMOTIONS,
A Better Way to Plan Promotions Most retailers today rely on old processes and systems to plan promotions. However, by shifting to advanced technology, retailers can effectively analyze, forecast, optimize and plan promotions! To learn more, visit our Solution Page. About Cognira About Cognira Cognira is the leading artificial intelligence solutions provider for retailers.
How to Effectively Run the Right Promotions Without a proper system in place, running effective promotions can be incredibly challenging. Check out our 3 tips on running the right promotions and how utilizing advanced analytics can be a game-changer for your company. Have you read our blog on How grocers can effectively run the right
Promotion Planning Lifecycle We know how time-consuming and complex planning promotions are. Here’s a quick look at the promotion planning process, and how our solution is designed to optimize and streamline your process. About Cognira About Cognira Cognira is the leading artificial intelligence solutions provider for retailers. Cognira is passionate about helping retailers unlock valuable,
Evolution of Grocery Promotions Targeted Promotions Series Part 1 Evolution Of Grocery Promotions This paper will be distributed into a 3-part series. Throughout the paper, retail promotions will be defined as a persuasive marketing strategy to drive near-term sales. To be more specific, the focus will be on targeting product-based promotions. These promotions should
COVID-19 Forces Grocers to Focus on Targeted Promotions In this video, We dive into how covid-19 has changed the retail landscape and influenced a need for sophisticated targeted promotions. Have you seen our latest blog on targeted promotions: COVID-19 Forces Grocers To Focus On Targeted Promotions? About Cognira About Cognira Cognira is the leading artificial
Creating a Successful Data Science Team in Retail While it may seem simple to hire Data Scientists, it is complicated to create a long-lasting successful team without first understanding a few major points. In this video, we take you through 3 important steps before you begin the hiring process: Goals/Objective for your Data Science team
COVID-19 forces grocers to focus on targeted promotions The impact of COVID-19 on the grocery experience This month officially marks one year since the United States was impacted by the COVID-19 pandemic, including the grocery and retail industry. In a matter of twelve months, consumer behavior has drastically changed, influencing the shopping experience and requiring
How grocers can effectively run the right promotions in 3 steps Are you running the right promotions? Are you giving away too much margin? Did you know that 89% of Grocers don’t have the data needed to analyze promotions? This means that many Grocers don’t know how their promotions performed, nor have an accurate reason for why they chose their
What your inventory can tell you about your promotional strategies Many retail challenges, like promotions and inventory management, impact and require coordination across many areas of the business. It is key as a retail business to work across functional areas and bring different perspectives to the table. Below are some thoughts about promotions from the POV of
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