Part one in the evolution of grocery promotions  examined the history of targeted marketing and product promotions and some recent industry trends that are important to the future direction of promotions.

Throughout part two, discover recent trends that have been influenced by the dramatic  changes in customer behavior. We will discuss which of these trends will continue and examine the impact on product-based promotions.

Additionally, we will theorize ways grocers can protect and strengthen their customer and vendor relations by using a collaborative approach supported by advanced data science.