As the curtains drew to a close on GroceryShop 2023, the retail world found itself a little wiser, a tad more innovative, and a whole lot more inspired. This grand symposium, which brought together retail aficionados, tech gurus, and industry experts, proved to be a treasure trove of insights. In
The excitement continued to build on the second day of GroceryShop 2023 as industry leaders delved deeper into the dynamic landscape of retail innovation and the digital transformation of the grocery and Consumer Packaged Goods (CPG) sector. Ben Miller, the Director of Original Content at GroceryShop, identified four key themes
The grand stage of GroceryShop 2023 is set, and the curtain has risen on a day filled with insights and innovation! 🛒 As we embarked on this grocery adventure, the buzz in the air was unmistakable – AI was taking center stage in retail conversations. Kristina Gustafson, GroceryShop’s SVP of Content, set
Fresh item promotion planning presents unique challenges and opportunities for merchants and marketers in the retail industry. Unlike center store products with predictable costs and planning cadences, fresh items are highly sensitive to market conditions, making decision-making a complex task. In this article, we will explore the nuances of fresh item promotion
Leveraging data analytics for success In the ever-evolving retail industry, successful promotions are crucial for driving growth and customer engagement. However, without efficient planning and accurate forecasting, these promotions may not reach their full potential. Optimizing promotion planning, particularly through promotion forecasting, empowers retailers to wield their marketing tools, strategies, and resources
In today’s competitive retail landscape, successful promotions play a crucial role in attracting customers, driving sales, and fostering brand loyalty. Retailers often rely on collaboration with vendors to fund and execute promotional activities effectively. However, the traditional ad hoc approach to planning and executing promotions can be complex and challenging,
Over the past decade, the retail industry has faced more changes and obstacles than it has in the entire previous century. While retailers are recovering from the supply chain disruptions caused by COVID-19, they are now grappling with the impact of rising inflation on their businesses. This has created a
Merchant & Marketing perspective Collaboration exists all around us. It serves as a way for people to work together under a shared purpose or goal. When groups effectively collaborate, processes are improved, communication is enhanced, and results are achieved. Within the retail space, collaboration is essential for all
Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion. Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies
Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching
