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Planning is a crucial part of the promotion management lifecycle. It serves as the foundation for promotion success since it is where retailers strategize on objectives and spend, and create the promotion. Throughout this blog, we’ll break down the basics of promotion planning, sharing benefits and practical tips and strategies
Does ChatGPT hold all of the answers for retailers? What about topics related to retail promotions? Discover how Cognira’s retail expert, Ethan Jack, challenges answers and offers a unique perspective. Move over Google, ChatGPT is the new kid on the block. In just a matter of 5 days after launching
Retail Media Networks (RMNs) are experiencing explosive growth, reshaping the digital advertising landscape. According to BCG, the retail media market is expected to reach $100 billion in the US alone by 2026, representing 25% of total digital ad spend. This momentum highlights the shift toward first-party data, closed-loop measurement, and
That’s a wrap! It was a pleasure to attend retail’s big show and meet with retailers, vendors, and experts to discuss all things retail and technology. Though we could write a whole essay about what we learned, we’ve compiled our thoughts into a few bullet points:
The first day of NRF is all about getting used to the environment – understanding the themes, types of vendors, and overall goals for the 3-day event. For day 2, however, it’s taking advantage of what you know and spending your time wisely. Besides exhibiting, our team of retail experts
The biggest retail show of 2023 is finally here! It’s great to see NRF filled with energy and excitement – a much bolder atmosphere than 2022’s show. This year, retailers, vendors, and industry experts all across the globe have met up in NYC to discover breakthrough solutions and technology. (Did we mention,
Why integrating weather-driven demand analytics with promotion management can improve retailers’ bottom line Often one of the first things people do is check the weather when starting their day. Weather plays a huge role in the clothes we choose to wear, the activities we do for the day,
A retail buzz phrase we heard and read often in 2022 was, “The future of retail is here”. Leading retailers today are investing in innovative strategies to ensure they not only stay ahead of the competition, but continue to meet their customer’s ever-changing needs. With tier-1 businesses paving the future,
Sustainability, a topic that has long been discussed, is becoming one of the most important strategic priorities for retailers. Consumers over the years have become more and more conscious of their environmental footprint, and are now expecting retailers to adopt the same mindset. This growing responsibility has forced retailers to
When exploring options for a promotion management solution, it can feel overwhelming to find the perfect fit for your business needs. You may find yourself sifting through different software companies that all offer various capabilities and features and describe their solution differently. Throughout this blog, discover the top features of
