Promotion Planning Lifecycle We know how time-consuming and complex planning promotions are. Here’s a quick look at the promotion planning process, and how our solution is designed to optimize and streamline your process. About Cognira About Cognira Cognira is the leading artificial intelligence solutions provider for retailers. Cognira is passionate about helping retailers unlock valuable,
Evolution of Grocery Promotions Targeted Promotions Series Part 1 Evolution Of Grocery Promotions This paper will be distributed into a 3-part series. Throughout the paper, retail promotions will be defined as a persuasive marketing strategy to drive near-term sales. To be more specific, the focus will be on targeting product-based promotions. These promotions should
COVID-19 Forces Grocers to Focus on Targeted Promotions In this video, We dive into how covid-19 has changed the retail landscape and influenced a need for sophisticated targeted promotions. Have you seen our latest blog on targeted promotions: COVID-19 Forces Grocers To Focus On Targeted Promotions? About Cognira About Cognira Cognira is the leading artificial
Creating a Successful Data Science Team in Retail While it may seem simple to hire Data Scientists, it is complicated to create a long-lasting successful team without first understanding a few major points. In this video, we take you through 3 important steps before you begin the hiring process: Goals/Objective for your Data Science team
COVID-19 forces grocers to focus on targeted promotions The impact of COVID-19 on the grocery experience This month officially marks one year since the United States was impacted by the COVID-19 pandemic, including the grocery and retail industry. In a matter of twelve months, consumer behavior has drastically changed, influencing the shopping experience and requiring
How grocers can effectively run the right promotions in 3 steps Are you running the right promotions? Are you giving away too much margin? Did you know that 89% of Grocers don’t have the data needed to analyze promotions? This means that many Grocers don’t know how their promotions performed, nor have an accurate reason for why they chose their
What your inventory can tell you about your promotional strategies Many retail challenges, like promotions and inventory management, impact and require coordination across many areas of the business. It is key as a retail business to work across functional areas and bring different perspectives to the table. Below are some thoughts about promotions from the POV of
3 Simple Ways to Better Manage Grocery Inventory Improving your grocery inventory is not as hard as you might think! We came up with 3 simple ways to better manage grocery inventory. Merchandising Decisions Supply Chain Flexibility Store Inventory Management Do you have any tricks for better managing your inventory? Interested in learning more about
Get More Value From Your Data 89% of grocers don’t have the readily-available data to assess promotions. Do you know how your grocery promotions are performing? Do you have a clear picture of each promotion’s ROI? The lack of promotion insight results in a lack of promotion optimization — costing grocers million of dollars each
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