Part two in the evolution of grocery promotions explored some of the recent trends that have been influenced by the dramatic changes in customer behavior and how grocers can protect their customer and vendor relations. 

Of particular interest was the radical shift towards e-commerce, hastened by the Covid-19 pandemic. What is the consequence of this transition from brick-and-mortar to online? How should grocers utilize the abundance of high-resolution data they are collecting from their apps?

Here in part three, we will dive deeper into the science behind targeted promotions. We will explore what methods have been used and how different objectives require alternative solutions. Additionally, we show examples of new technologies on the horizon that will revolutionize how grocers promote to their customers as well as analyze the efficacy of such promotions.